We Speak The Trades. We Sell Brands.
Your Marketing Department. Without the Department.
Spectra Creative is the only marketing agency built exclusively for roofing and other trades.
We know your industry, your buyers, and what it takes to win.
Let's get you more views from the right audience
How many companies run your marketing?
Most roofing and construction brands end up stitching together a marketing department out of six different vendors who never talk to each other.
Six vendors. Six invoices. Zero accountability.
Or just us.
Don't build a marketing department. Hire ours.
One specialized team. Everything your construction business needs to build its brand, generate demand, and turn opportunities into customers.
"We don't try to serve everyone. We go all in on the trades."
Your entire marketing department. One team.
Because we focus exclusively on roofing and construction, you don’t need multiple agencies or to build your own marketing department. Hire the team that already knows your industry.
Content that converts
Built to stop the scroll, speak to roofing audiences, and drive results across everything we do.
Brand Strategy & Identity
The foundation your brand stands on.
Content Creation & Design
Visuals built for construction audiences.
Photo & Video Production
Content that actually gets watched.
Digital Advertising & Social
Campaigns built to return more than they cost.
Web Development & SEO
Built to look the part and get found.
CRM and Marketing Automation
Keep leads warm and customers coming back.
From first impression to closed deal.
Contractors & Trades
- 01BrandLook like the crew people trust
- 02ContentPhotos and video of real jobs
- 03AttentionGet in front of local buyers
- 04LeadsCalls and quote requests come in
- 05Follow-upNobody slips through the cracks
- 06Booked WorkMore jobs on the calendar
Build it yourself vs. hire us.
In-house
7 salaries- Marketing Manager
- Videographer + Editor
- Graphic Designer
- Social Media Manager
- Web Developer
- Ads Specialist
- CRM Specialist
One partner
One invoice- Full creative + strategy team
- Cinematic video on demand
- Brand, web, ads aligned
- Social managed daily
- CRM pipeline built in
- One point of contact
- No hiring or turnover
Suppliers & Distributors
- 01BrandBe the supplier they call first
- 02ContentSales material that answers questions
- 03AttentionReach buyers in your categories
- 04QuotesOrders arrive ready to price
- 05ReordersOne-time buyers become regulars
- 06Bigger AccountsMore volume per customer
Build it yourself vs. hire us.
In-house
7 salaries- Marketing Manager
- Videographer + Editor
- Graphic Designer
- Catalog Coordinator
- Web Developer
- Ads Specialist
- CRM Specialist
One partner
One invoice- Full creative + strategy team
- Product and application video
- Brand, web, catalog aligned
- Sales collateral on demand
- Reorder automation built in
- One point of contact
- No hiring or turnover
Manufacturers
- 01BrandA line stores want on the shelf
- 02ContentDemos and proof dealers can use
- 03DemandEnd buyers ask for you by name
- 04PlacementGet listed, get stocked, get online
- 05Dealer SupportSales kits that help them sell
- 06Units MovedMore product out the door
Build it yourself vs. hire us.
In-house
7 salaries- Marketing Manager
- Videographer + Editor
- Graphic Designer
- Channel Marketer
- Web Developer
- Ads Specialist
- Events Coordinator
One partner
One invoice- Full creative + strategy team
- Install and demo video
- Brand, web, trade assets aligned
- Dealer enablement kits
- Channel pipeline in one place
- One point of contact
- No hiring or turnover
E-commerce & DTC
- 01BrandStand out from the cheap listing
- 02ContentCreative built for the scroll
- 03TrafficPaid and organic shoppers arrive
- 04StorePages that turn visits into orders
- 05RetentionEmail and SMS bring them back
- 06Online SalesRevenue that repeats
Build it yourself vs. hire us.
In-house
7 salaries- Ecommerce Manager
- Videographer + Editor
- Graphic Designer
- Social Media Manager
- Shopify Developer
- Media Buyer
- Email / SMS Specialist
One partner
One invoice- Full creative + strategy team
- Product and UGC-style video
- Brand, store, ads aligned
- Social managed daily
- Email + SMS flows built in
- One point of contact
- No hiring or turnover
One team, already built, for less than a single senior hire.
Let's ChatTrusted by
Brands we've worked with.
THE UNFAIR ADVANTAGE YOU'VE BEEN MISSING
THE UNFAIR ADVANTAGE
YOU'VE BEEN MISSING
Your Product. Our Audience.
Here’s What That Means For You
- 185K+ roofing contractors who actually buy products
- Instant credibility through a trusted industry voice
- Content that reaches roofers on all platforms
- An audience built on trust, not paid followers
- Your product endorsed by the face roofers already follow
Meet the team
The People Behind Your Brand's Growth.
Spectra Creative is built on a tight team of roofing industry specialists, creative strategists, and digital marketers who have one focus: getting roofing product brands in front of the right people and making them impossible to ignore.
WORK WITH OUR TEAM
Marc Charbonneau
Chief Creative Alchemist
Marc is the creative force behind every brand identity and campaign that comes out of Spectra Creative. With a background in brand strategy and visual storytelling, he turns roofing product brands from forgettable to impossible to ignore.
FREQUENTLY ASKED QUESTIONS
Got Questions? Here's The Overview
What makes Spectra Creative different from a regular marketing agency?
We specialize in roofing and other trades. That means no learning curve, no generic templates, and no guessing what matters to your customers. Every strategy is built from 20+ years of experience working with roofing and trades businesses across North America.
How does the process actually work?
We start with a deep dive into your current site, ads, and SEO to find what's costing you leads and sales. From there we build out a custom plan covering your website, paid ads, and search visibility, then execute it ourselves. No handoffs, no account managers relaying messages, you work directly with the person doing the work.
Who is this for?
Roofing companies, trades businesses, and contractors, from distributors and manufacturers to local operations, who want more qualified leads and online sales without hiring a full in-house marketing team. Our systems are built around how these businesses actually sell.
What if I already have a website or marketing in place?
That's fine, most clients do. We can audit what you have and improve it instead of starting over, or rebuild pieces that are underperforming. Nothing gets torn down unless it's actually holding you back.
Drop your details below. Takes 30 seconds. We'll reply within one business day.
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